At the BBC, I worked across the full production process for both organic and paid social content, from concept and planning through to shoot days and the edit. That meant writing briefs, building sets, setting up lighting and audio, operating camera, and cutting the final content for platform. The work spanned scripted shoots, talent-led campaigns and live multicam broadcasts across some of the biggest titles on the BBC Cymru Wales lineup.

The Gavin and Stacey campaign generated over 11 million views across social, and Chris Cooks Cymru followed with another 5.5 million, though the lineup covered a lot more ground than that. Across shows like Winterwatch in Wales, Bear Grylls: Wild Reckoning and SOS: Extreme Rescues, the content consistently drove strong engagement across every platform.

One of the more personal highlights was a shoot with the Wales Women's squad ahead of their WEURO 2025 campaign, where I had the opportunity to expand my skillset and conduct the interviews myself.